Selected Work

Platforms. Partnerships. Growth.

We design and deliver sport ecosystems that scale — across federations, brands, and global events.

Team Services, Sponsorship, FC Bayern Munich, Football, Aspire Zone, Training

Building Scalable Platforms for Federations & Global Clubs

We architect growth platforms for federations and global clubs, aligning strategy, stakeholders, and fan engagement across markets.

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SAFF, Saudi Football, Fanzone, Qatar, AFC, Asian Cup, 1/2 Million, Fans, Katara

Fan Platform: Falcons Nest - Saudi Arabian Football Federation

Built as a preview of Saudi Arabia’s 2034 FIFA World Cup ambition, I led Falcons Nest, a 30-day, 108,000 sq ft fan platform at the 2024 AFC Asian Cup. A fusion of football, culture, and technology. 125K fans. 469M+ impressions.

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Conmebol - Tree Of Dreams

Reimagined federation presence at the FIFA World Cup Qatar 2022™, transforming it into a culturally-led fan platform rooted in South American identity.

116K visitors | 4.4M impressions | 97% pride score

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QFA, Merchandise, Sponsorship, FNAC, National Team, Nike

QFA Commercialization AdvisoryQFA — Commercialization & Growth Platform

Built and executed a full commercial growth strategy ahead of the FIFA World Cup, spanning partnerships, brand, merchandise, and new verticals.

$20M+ partnership value unlocked

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Pepsi, lays, gatorade, sponsorship, activation, canada, fans, CFL, dunk

PepsiCo Canada — Partnership Activation

Led activation across one of Canada’s largest sports sponsorship portfolios, turning rights into scalable fan experiences across leagues and platforms.

NHL | NBA | MLS | CFL

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The case studies reflect the prior professional experience of CNXN HAUS leadership team. They are included here solely to illustrate expertise. CNXN HAUS does not claim ownership of this work, and all trademarks, logos, and creative assets remain the property of their respective companies.

How We Work

01 — Strategy
We define the opportunity

02 — Platform
We design the ecosystem

03 — Execution
We deliver with precision