Selected Work

Platforms. Partnerships. Growth.

We design and deliver sport ecosystems that scale — across federations, brands, and global events.

Team Services, Sponsorship, FC Bayern Munich, Football, Aspire Zone, Training

Federation & Club Platforms

Supported leading football federations and clubs in building brand, operational, and fan-facing platforms at the highest level of the game.

Work spans FIFA World Cup environments, national federations, and global clubs, bridging strategy, operations, and experience design across markets.

SAFF, Saudi Football, Fanzone, Qatar, AFC, Asian Cup, 1/2 Million, Fans, Katara

Fan Platform: Falcons Nest - Saudi Arabian Football Federation

With Saudi Arabia set to host the 2034 FIFA World Cup, I led The Falcon's Nest, a 30-day, 108,000 sq ft FanFest at the 2024 AFC Asian Cup that fused football, culture and technology. One destination. 125K fans. 469M+ impressions.

Conmebol - Tree Of Dreams

Reimagined federation presence at the FIFA World Cup Qatar 2022™, transforming it into a culturally-led fan platform rooted in South American identity.

116K visitors | 4.4M impressions | 97% pride score

QFA, Merchandise, Sponsorship, FNAC, National Team, Nike

QFA Commercialization AdvisoryQFA — Commercialization & Growth Platform

Built and executed a full commercial growth strategy ahead of the FIFA World Cup, spanning partnerships, brand, merchandise, and new verticals.

$20M+ partnership value unlocked

Pepsi, lays, gatorade, sponsorship, activation, canada, fans, CFL, dunk

PepsiCo Canada — Partnership Activation

Led activation across one of Canada’s largest sports sponsorship portfolios, turning rights into scalable fan experiences across leagues and platforms.

NHL | NBA | MLS | CFL

How We Work

01 — Strategy
We define the opportunity

02 — Platform
We design the ecosystem

03 — Execution
We deliver with precision